About Us

About Sakura Aupairs

Bridging Japanese culture with European families through the au pair experience.

Our Mission

The Best in Care, Culture, and Connection

Inspired by Japanese tradition

The concept for Sakura Aupairs originated from personal experience. Our founder's time as an au pair provided direct insight into the value of cultural exchange. After successfully assisting a former host family in finding another Japanese au pair, the potential to connect more families abroad with au pairs from Japan became clear.

Witnessing the positive impact on both the au pair and the host family was the motivation for establishing an agency dedicated to providing others with similarly enriching experiences.

Our vision is to expand beyond the Netherlands, connecting Japanese au pairs with host families across Europe. We aim to become a trusted and valued partner for both au pairs and families, creating meaningful and long-lasting connections through cultural exchange.

Amsterdam canal view

12+

Months Support

Founder Risa
Founder

Our Approach

Guided by the Japanese principle of 「誠心誠意」 (Seishin Seii)—giving our best with integrity and care—we aim to ease cultural transitions by preparing families and au pairs for differences in expectations and traditions, fostering understanding and harmony.

With heartfelt dedication, we enhance family life through ongoing support, thoughtful guidance, and personalised care, creating a meaningful and enriching experience for everyone involved.

"Every family deserves an au pair they can trust, and every au pair deserves a family that feels like home. Children deserve caring, attentive role models, with support and understanding along the way."

— Risa, Founder

Our Values

What We Stand For

Seishin Seii

誠心誠意

We approach every family and au pair with sincere devotion, ensuring genuine care in every interaction.

Cultural Bridge

文化の架け橋

We connect Japanese culture with European families, creating meaningful cross-cultural experiences.

Trust & Safety

信頼と安全

We carefully screen and support both au pairs and host families throughout the entire journey.

Community

コミュニティ

We build lasting connections between families and au pairs that extend beyond the programme.

Our Offices

Where to Find Us

Amsterdam

Main Office

Our headquarters in the heart of Amsterdam, where we coordinate all European operations and support host families across the Netherlands and beyond.

Amsterdam, The Netherlands 🇳🇱

Tokyo

Local Office

Our Tokyo office handles au pair recruitment, pre-departure preparation, and provides local support for Japanese au pairs.

Tokyo, Japan 🇯🇵

Our Philosophy

Building Successful Placements

At Sakura Aupairs, a truly successful au pair experience comes from mutual respect, cultural understanding, and open communication.

We take pride in our personal matchmaking, but real success happens when families and au pairs understand each other's lifestyle, personality, and culture.

Creating Understanding

We encourage families to create space for conversations. Japanese au pairs may be reserved at first, as sharing personal opinions is less common in their culture. With encouragement and genuine interest, they open up and share more.

Beyond Childcare

The heart of the program is cultural exchange. Your Japanese au pair brings unique perspectives, language skills, and cultural richness that enrich your children's worldview.

Our Role

With our guidance and support, you'll create a relationship based on trust, understanding, and respect — the true heart of cultural exchange. We help you navigate cultural differences and build meaningful connections that last a lifetime.